Google offers a range of advertising services through our AdWords and AdSense programs to show you the most useful and relevant ads online. These ads appear on Google’s sites and services, and on partner websites in the Google content network. Some ads are based primarily on your search queries or on the content of the page you’re viewing. When providing ads tailored to your interests, we offer useful tools for you to view and manage the information that is being collected and used to serve ads. To protect your privacy, we follow three principles when we serve ads: Transparency – We provide detailed information about our advertising policies and practices. Choice – We offer innovative ways to view, manage and opt out of advertising cookies. No personally identifying information – We don’t collect or serve ads based on personally identifying information without your permission. The Google Privacy Policy describes how we treat personal information in Google’s products and services, including information provided when using or interacting with our advertising services. In addition, the Privacy Policy for Google ads and the Google content network and the specific privacy notices for Google services describe our privacy practices relating to our advertising services. Google also offers display advertising services through DoubleClick. For more information, see our privacy practices related to DoubleClick advertising products. And to learn more about YouTube’s approach to advertising, see YouTube Advertising and You. Advertising Cookie Opt-out Google uses cookies to improve your online experience, including the display of more relevant ads. Learn more about how Google uses advertising cookies. Anyone may opt out of the DoubleClick cookie (for AdSense partner sites, DoubleClick ad serving, and certain Google services using the DoubleClick cookie) at any time by clicking the button above. Google also offers a number of options to permanently save your opt-out settings in your browser. In addition, Google allows third party advertisers to serve ads on the Google content network. Using a tool created by the Network Advertising Initiative, you can opt out of several third party ad servers’ and networks’ cookies simultaneously. (Google also uses cookies for Google Analytics and conversion tracking. )
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